GEO Pioneer Indonesia
Since 2008

The Agency That Makes Your Brand Found on Google. ChatGPT. Everywhere.

SEO + GEO + ORM + Social. One coordinated strategy. Indonesia's only agency with the RoGEO Framework for AI search ROI.

Get Free Consultation Explore GEO
Forbes Agency CouncilTessar Napitupulu, Member
Google PartnerCertified
ISO Certified9001 - 14001
Award WinningMultiple Awards
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BPJS Ketenagakerjaan
BMW
Allianz Indonesia
Musim Mas Group
Daikin
SERA Astra International
Kementerian Keuangan RI
Canon
USAID
Bitget
Manulife
APP Sinarmas
UVEX Safety Group
Meiji
QNET International
SPX Express
Feihe International
Wellington International School
JobStreet Express Indonesia
625+ Clients across Indonesia, Asia, Australia
334 Verified AI citations in 12 months
120+ Specialists across Jakarta, Bandung, Bali
2008 Founded, building growth since day one
Recognized by leading industry platforms
SERVICES
What We Do

17 services. Four clusters. One strategy.

Fragmented vendors kill results. Arfadia's 120+ specialists coordinate every channel under one integrated strategy. Signals compound when everything talks to each other.

View All 17 Services
Proven Results

Not promises.
Numbers from real clients.

View Portfolio
625+
680
680
AI Responses, From Zero

Garuda Yamato Steel

A joint venture with no search footprint in December 2024. Twenty months later it owns AI Overview placement for 119 keywords, 97 at position one.
Steel Manufacturing
Read full case study
334
334
Verified AI Citations

Toffin Indonesia

Indonesia's first SEO plus GEO case study. 334 verified AI citations across ChatGPT, Perplexity and Gemini in 12 months, with traffic up 260 per cent.
FMCG and HoReCa
Read full case study
169
169
AI Overview Citations

LB LIA

615 keywords on page one and 169 AI Overview citations from a starting point of zero, for one of Indonesia's most established language institutions.
Education
Read full case study
254
+254%
Traffic, 29 Keywords at One

WeMasterTrade

SEO and GEO for a proprietary trading firm in a category buyers approach with scepticism. 27 media placements built the third-party record.
Prop Trading
Read full case study
380
+380%
Organic Traffic Growth

Allianz Indonesia

Entity-first SEO for Indonesia's largest insurer. Technical optimization plus topical authority building across financial services.
Insurance and Financial
Read full case study
1.2K
+1,200%
Organic Traffic Growth

SERA, Astra Group

Long-term SEO and content strategy for PT Serasi Autoraya. A B2B brand transformed into a dominant digital presence.
Automotive and Transport
AI Search Visibility

Your buyers are asking AI.
Arfadia makes sure they find you.

1B+ daily prompts across AI platforms. AI search visitors convert at 4.4x the rate of Google visitors. Arfadia pioneered GEO in Indonesia in 2023, three years before the market caught up.

ChatGPT
ChatGPT
1B+ daily prompts
Gemini
Gemini
Powers AI Overviews
Perplexity
Perplexity
Fastest growing AI search
Claude
Claude
Enterprise AI assistant
Grok
Grok
Real-time data
Copilot
Copilot
B2B decisions
Google
AI Overviews
Position 0
Meta AI
Meta AI
WhatsApp, IG, FB
RoGEO Framework
Indonesia's first AI-ROI
measurement system
Traditional agencies track rankings. Arfadia tracks AI citation rate, reference depth, and revenue from AI search. No other Indonesian agency has published a comparable methodology.
RoGEO = (Citation Volume × Trust Weight
+ Reference Depth) / Acq. Cost
Citation
Frequency
Reference
Depth
Revenue
Attribution

Learn About GEO

Arfadia Intelligence logo

Introducing Arfadia Intelligence.See how AI and search find your brand, and ask for any report.

Arfadia Intelligence is the AI Search Visibility & GEO Platform and Generative Engine Optimization Tool from Arfadia. Track the prompts your buyers type into AI assistants, read search and site health with the period and source beside every figure, and ask the assistant for what you need.

Explore Arfadia IntelligenceSee the dashboard demo

Ask Arfadia IntelligenceDemo data

Which AI answers name a competitor before us? Send the list as Excel.

In 14 of 60 tracked prompts, a competitor is named before your brand. Most are comparison questions, and two review sites are cited in nine of them. The list is ready to download.Source: AI answer records, 1 to 7 Nov
PDFExcelCSVWordJSONTextMarkdownHTML
  • Seen by AI

    See which assistant answered and whether your brand was mentioned, cited, both or neither, with the original answer one click away.

    How AI answers are recorded
  • Proven by data

    Data that is not connected says so and is never shown as zero.

    Where the numbers come from
  • Driven by Arfadia

    Behind the portal is a team that has run digital marketing since 2008 and GEO since 2023.

    How access works
  • 3views
  • 6parts
  • 8download formats
  • 5interface languages
2008
Why Arfadia

Six reasons serious brands
don't leave.

Not marketing claims. Each one is documented, certified, or independently verifiable. This is what building trust since 2008 looks like.

Multiple Awards
IPRAS Runner-Up (Most Inspirational PR Program), Clutch Leader, MIX/SWA Award, CEO Insights Asia, National Excellence Award.
Award Winning Agency
Forbes Agency Council
Founder Tessar Napitupulu is a Forbes Agency Council member. By-invitation only. Fewer than 1% of Indonesian agency leaders hold this distinction.
3 Research Reports
Published research, open data
Three industry reports with registered Zenodo DOIs: State of SEO Indonesia, AI Citation Rate Report, and Digital Marketing Benchmark Indonesia. Plus two books by the founder, available worldwide.
GEO Pioneer Since 2023
Three years of real-world GEO data before competitors started paying attention. The RoGEO Framework is the first AI-ROI methodology published by any Indonesian agency.
Pioneer 2023RoGEO
ISO Certified
ISO 9001 and ISO 14001. Certifications most agencies will never get. Audited, documented processes.
900114001
Certified Partners
Google Partner, Meta Business Partner, TikTok Agency Partner. All verified. All in one agency.
GoogleMetaTikTok
Testimonials

Real clients. Real outcomes.

Don't take our word for it.

BPJS Ketenagakerjaan testimonial Arfadia
BPJS BPJS Ketenagakerjaan

"We at BPJS Ketenagakerjaan have been greatly assisted by Arfadia in developing our official social media channels. Our hope is that this partnership will continue and become even stronger - together we can educate all Indonesian citizens about the importance of employment social security."

BPJS Ketenagakerjaan
Social Security / Government Institution
★★★★★
Most Interactive Brand Award
Glam Autowash Arfadia testimonial
Glam Autowash and 1CareArabia, Middle East

"Without getting a single penny, you guys gave us a blueprint of where we are digitally. In that blueprint you also put AI in there, and that was quite early on. When you look at the numbers of the amount of revenue we are generating, increased considerably as a result of everything combined."

Asim Hafeez  
Founder, 1CareArabia and Glam Autowash
★★★★★
MCA Indonesia Arfadia testimonial
MCA Indonesia

"Arfadia's strategic approach exceeded our initial expectations in both reach and engagement quality. Their professionalism and deep understanding of the Indonesian digital landscape have made them an invaluable partner for MCA Indonesia. The team is responsive, data-driven, and genuinely invested in our mission's success."

Mia Fitri
Communications Director, MCA Indonesia (Millennium Challenge Account)
★★★★☆
How We Work

5 phases. Execution data
since 2008.

No guesswork. No generic playbooks. Every campaign follows this documented sequence, built custom per client based on industry, goals, and competitive landscape.

01
Discovery & Audit
Full-spectrum: SERPs, AI search outputs, entity strength, competitor gaps, baseline metrics. Weeks 1-2.
02
Strategy Architecture
SEO+GEO+ORM integrated strategy. Keyword clusters, PESO media plans, 90-day campaign roadmap.
03
Foundation Build
Schema markup, llms.txt deployment, technical optimization, entity verification, monitoring activation.
04
Active Campaign
Content production, media distribution, social execution, GEO optimization. 2-4 earned placements/month.
05
Measure & Scale
Monthly reports: traditional KPIs + GEO/AI metrics + RoGEO Framework. Quarterly AI audits. Ongoing.
26+
Media Coverages
In The Press

Indonesia's most-covered
digital marketing agency.

When media outlets cover a digital marketing agency, it signals authority. Kompas, SWA, Bisnis.com, Metro TV, TVOne, Bloomberg Technoz - they cover Arfadia because results speak louder than claims.

detikInet
Search Shifts to AI: 6 AI Visibility and GEO Experts to Know
inkl
Market Case File: Arfadia's Indonesia Data and What It Signals for Australian Brands
AP News
Arfadia: Indonesia's Pioneer in Generative Engine Optimization
Marketeers
Outlook Marketing 2026: Mengapa Brand Besar Beralih ke AI-Based Agency seperti Arfadia
Kompas.com
Dari SEO ke GEO: Strategi Baru Brand di Era AI Generatif
AI Journ
Inside Indonesia's Generative Engine Optimization Push
SWA.co.id
Racikan Arfadia Mempopulerkan Kampanye BPJS Ketenagakerjaan
TVOne News
Cerita Pahit di Balik 18 Tahun Membangun Digital Agency
Bloomberg Technoz
5 Jasa SEO Digital Marketing Terbaik di Indonesia 2026
Metro TV
Bisnis SEO Terancam AI, Perusahaan Perlu Adaptasi
Media Indonesia
Search Everywhere Optimization: Strategi Menang di Era AI
Bisnis.com
Tanpa Blitzscaling, Arfadia Sukses Bertahan 18 Tahun
See all media coverage
CITED OR SILENT: The Definitive GEO, AEO & AI Visibility Playbook for Indonesia's Digital Frontier by Tessar Napitupulu
Found Before They Search: The Indonesia Digital Playbook by Tessar Napitupulu
Free E-Books

Found Before They Search: The Indonesia Digital Playbook
by Tessar Napitupulu

The definitive Search Everywhere Optimization guide for Indonesia's $90 billion e-commerce economy. Covers Google, TikTok, YouTube, Shopee, Tokopedia, Instagram, WhatsApp, and AI Search (ChatGPT, Gemini, Perplexity, Claude). Includes 80 data tables, 46 visualizations, and anonymized case studies with real, verified results. Dual language English/Indonesian. Free to read, email required.

240+ pages
80 data tables
46 visualizations
Free, email required
SEvO Playbook GEO Playbook

Spark Creativity and Innovative Solution.

Since 2008, Arfadia has been the creative engine behind Indonesia's most ambitious brands. We build digital authority that compounds over time.

Let's Work Together

Ready to get found on
Google. ChatGPT. Everywhere.

One coordinated strategy. Real numbers. Indonesia's only agency with the RoGEO Framework for AI search ROI.

Get Free Consultation Explore GEO
FAQ
FAQ

Common questions,
straight answers.

SEO optimizes for Google Search. GEO (Generative Engine Optimization) ensures your brand is cited and recommended by AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Grok. In the AI search era, both must run in parallel.

SEO typically shows significant results in 3-6 months. GEO requires 4-8 months to build consistent citation frequency on AI platforms. Toffin case study: 334 verified AI citations in the first 12 months.

No. Arfadia serves mid-sized brands through Fortune 500 companies. What matters is long-term commitment and clear objectives. We offer packages tailored to different business scales.

RoGEO (Return on GEO) is an AI search ROI measurement system developed by Arfadia. It tracks three metrics: Citation Frequency (how often your brand is cited by AI), Reference Depth (depth of context), and Revenue Attribution (revenue from AI search traffic).

Arfadia offers flexible engagement models. Clients stay because of results, not contracts. Effective digital marketing requires 6-12 months of consistency to see compounding effects.

Because we measure results with the RoGEO Framework and provide full transparency. Clients like Allianz (+380%), SERA/Astra (+1,200%), and Toffin (334 AI citations) stay because the numbers don't lie.

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