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Singapore SEO Services | SEO Agency | Arfadia

SEO stands out from other digital marketing strategies, such as chatbots, paid ads, or social media, and remains the most favorite one. The main reason for its popularity is its effectiveness in the long term. According to statistics, some 70% of the Internet users trust the organic results to click on them instead of paid search results. In addition to this, being present on the first page of google together with strong brands can improve customers’ trust and make them see your company as a reliable one.

The recent data claim that more than 60% of businesses in Singapore have adopted SEO services in the frame of digital marketing. The tendency presupposes the increasing awareness of the importance of being on the first pages of the Google search to attract more potential customers by the broad spectrum of industries, from retail and technology to financial services.

Not using SEO services can cause your business to be drowned in the sea of information available on the internet, making it difficult for potential customers to find you. This means lost revenue and reduced brand awareness. Meanwhile, competitors who are more SEO optimized will enjoy increased visibility, credibility, and ultimately sales conversions. Without SEO optimization, your business is not only losing valuable organic traffic but also reputation and consumer trust.

If you are looking for a reliable and quality SEO partner in Singapore, Arfadia is the right choice! Imagine your website getting top rankings in search engines, attracting more potential visitors, and significantly increasing conversions. Don’t miss the opportunity to work with a partner who is highly dedicated and committed to your success. Contact Arfadia now and take your business to the next level in Singapore’s digital market! Visit our website or contact our team for a free consultation and start your journey to online success today!

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Get the SEO-lution you've been searching for!

Get the SEO-lusion you’ve been looking for! This tagline invites you to find the SEO solution you’ve been looking for in an interactive and fun way. In fact, according to recent data, over 60% of new customers find and are attracted to businesses through search results optimized by SEO services. Did you know that businesses that invest in SEO report as much as a 200% increase in website traffic and sales conversions? Many businesses spend a lot of money on SEO services that help them shoot to the top of most search engine results pages. As more and more people see these companies, their awareness and sales increase. If you use the same SEO services, your business might meet all of those requirements.

Our Search Engine Optimization / SEO Services

All In One SEO

With the "All in One SEO" service, you as a beginner no longer need to be confused about choosing various optimization services. This service covers everything you need, from search engine submissions and manual directory submissions, to article guest post submissions and press release distributions. In addition, we offer Google Drive Stacks, authority profile submissions, and local citation directory submissions, and ensure that your visibility is boosted via social signals and social bookmarking submissions.

We ensure that each part of your SEO campaign is optimized and to achieve this we use content creation, competitor analysis and keyword research. In addition, we provide Google Rich Snippets, Google Analytics, Google Search Console, and monthly full detailed SEO work reports so you can see real results without the hassle. Accept this service, and let us handle everything for you!

All in One SEO Arfadia utilizes artificial intelligence (AI) technology to optimize SEO strategies more effectively and efficiently. Using AI, All in One SEO Arfadia can analyze more data while making more accurate recommendations for your specific website. Main benefits of AI include understanding user search patterns to help businesses implement changes in their strategies. AI can also predict trends, and adjust strategies dynamically and automates repetitive tasks, for instance, sending keyword reports and audits to clients so that your SEO team can focus on content and high-level strategies.

SEO Consulting

SEO Consulting Services are professional services that help businesses to make their website visible and rank on search engines like google. SEO Consulting is needed in many parts of a business website and digital strategies, from technical SEO audit to find a technical issue that will hold your SEO performance like the speed of the site, URL structure and indexing error.

The first step is to run a complete SEO audit to find the strength and weakness of the client’s website. Arfadia makes strategy focus on the client needs based on the result of the analysis. This strategy might include keyword research, content optimization and backlink. Arfadia also used AI technology to analyze the data deeper to get a more accurate and relevant recommendation to the clients. Arfadia had their expert team that continuously monitored and adjusted the previous step to make sure that every step that takes brings the most value as possible.

Keyword Research

Keyword Research is a necessary process of Search Engine Optimization, and it implies identifying and analysis of key words or phrases that the certain target group of users inserts into search bars of search engines. This is a high significance process that helps to attract more target visitors to a website. Thus, Keyword Research comprises several steps such as finding keywords, their volume, their possible usage.

According to Ahrefs report, a certain 70% of business websites fail in a keyword strategy in terms of web optimization process. Moreover, it is important to figure out competition level, suggested bid and other factors in terms of integrating the keywords into certain content and achieving business goals.

At the beginning of providing a service, there is a certain algorithm of actions that the company takes. First, after conducting a website audit Arfadia business consulting and digital management starts with getting to know the client’s business needs and purposes. At this particular step, the company sets the criteria of the keywords that will be searched and proved to have relative search volume and low competition. Moreover, it is significant to understand the search of long-tail keywords in a certain business as they are more specific than the short ones. The keywords are relatively good as they are search words of the competitors as well. But Arfadia company has a possibility to analyze the competition and to suggest more competitive keywords as a result.

eCommerce SEO

Arfadia is the best SEO service in Singapore. This SEO practice allows making products and product categories visible in organic search results. The fact is that stores that are not optimized will not appear on the first search results, which is the first place most consumers will search for.

First, the company develops a strategy. We realize an SEO audit that detects weaknesses of the site and determines which problems need to be addressed. Then, the company conducts keyword research. The process includes the identification of relevant keywords that will allow improving product search. After that, Arfadia optimizes on-page elements such as page titles, product descriptions, and metadata to improve search relevance. We also improve the site structure to ensure easy navigation and a good user experience, which can increase visitor dwell time on the site. In addition, Arfadia builds a strong backlink strategy by getting links from relevant authoritative sites to increase domain authority.

Aspects required in e-Commerce SEO include keyword research, product page optimization, quality content creation, image optimization, and customer review management. SEO-friendly URL structure and optimal page speed are also essential to ensure good user experience and effective indexing by search engines.

Online businesses cannot effectively market their products and attract potential customers without benefiting from e-Commerce SEO services in Singapore. A website that is not optimized for search engines will be lost among the great competition, which will prevent you from reaching thousands of potential customers organically. In addition, lack of basic goods and services, poor distribution, inflation, devaluation of money and high interest rates also affect the development of this type of business. Statistics from Search Engine Journal show that over 93% of all web traffic comes from search engines. The SEO implications for e-commerce are significant, as good SEO means much of the profit while bad SEO means missed opportunities.

Mobile SEO (ASO)

Mobile search engine optimization, also known as ASO, is a way to make a mobile app better so that it shows up higher in app stores like Google Play and the Apple App Store. ASO is a process that is becoming more important as more people use the internet on their phones.

According to data from Statista, more than 3.8 billion people worldwide use smartphones in 2021, and this number continues to increase. This fact shows how crucial app optimization is to reach a wider and more relevant audience. With effective ASO, your app can be more easily discovered by potential users, which ultimately increases the number of downloads and user engagement.

The use of Mobile SEO can influence the performance of your app much, and your mobile application could have more chances of success. With the right implementation of App Store Optimization strategy, your app may be on top of the apps’ lists in APP Store and Google Play, and the results can be even more significant than you would have thought. A research conducted by Business of Apps has shown that ASO can increase organic downloads of your app by up to 150%. The mentioned report also claimed that quality of users increased too. This is essential for the growth of your application because more and more users will download it, some of the users will be leaving positive comments and may even start using your app more actively with the intention of utilizing in-app purchases.

Video SEO

Video SEO is the process of optimizing video content to increase its visibility on search engines and video platforms like YouTube. In today’s digital age, video has become one of the most popular content formats, with internet users spending billions of hours every day watching online videos.

According to Cisco, by 2022, over 82% of all consumer internet traffic will be represented by online video. Thus, it is apparent that, if reaching a broader audience, video optimization is essential. As such, the target market for businesses offering their Video SEO services will include other businesses in need of an increased awareness of their brand, product, or service through a video. This will mostly include big brands, SMBs, vloggers, and content creators who strive to reach a larger audience, increase engagement with the content, and raise the conversion rate, allowing them to increase their video presence and attract more viewers.

We optimize key elements such as video titles, descriptions, tags, and thumbnails to increase clicks and viewer engagement. Furthermore, we constantly evaluate video performance using in-depth data analytics and modify our plans depending on findings to guarantee clients obtain optimal return on investment. One also should consider the length of a video. If a video is too long, people might not view it all through; but, a short film will not provide enough information either.

Finally, the more a user interacts with a video, the higher it is ranked on platforms like YouTube. Hence, such characteristics should be taken into consideration when producing a video, so that Arfadia ensures their clients’ videos are retrieved by a needed target audience, and a user not only views the video till the end but re-watches, shares, and comments it.

International SEO

International SEO is a type of search engine optimization that helps people from all over the world find websites. This helps those websites reach more people around the world. Different code is added to the website so that it shows up in search results, and search engines like Google are told about the country and language when they do their local study. A lot of people want this service because it helps companies reach more people around the world, be seen in more places, and get customers from other countries. As global trade and internet use grow, having a strong international SEO plan can give you a big edge over your competitors.

The target market for international SEO is very diverse, ranging from multinational corporations looking to strengthen their presence in the global market to small and medium-sized businesses (SMBs) looking to expand their customer base overseas. Potential customers span a wide range of demographics and industries, such as e-commerce, technology, education, and tourism, all of which can benefit greatly from increased visibility in international markets. By customizing their material to fit various cultural and language preferences, companies using international SEO can increase interaction and conversions.

Many businesses, surprisingly, fail to realize the importance of international SEO, despite the evident positive aspects of incorporating this strategy. According to data from Search Engine Journal, less than 30% of all business websites are optimized for international search. As a result, many businesses waste the opportunity to reach an enormous global audience. That being said, the main cause of this lack of adoption is, in fact, a lack of understanding of the importance and benefits of such a strategy.

Arfadia’s strength in international SEO lies in their comprehensive approach and deep expertise. Not only do conduct in-depth international keyword research to identify opportunities in different markets, but we also optimize technical elements such as hreflang tags and SEO-friendly URL structures. Furthermore, we ensure that content is translated and adapted to local cultures, which is crucial to increasing relevance and user engagement.

Local SEO

Using Local SEO helps businesses appear in local search results when users search for the services or products you offer, especially in searches that involve location such as “restaurants near here” or “florist in Singapore”. Aspects that are optimized in Local SEO include managing your Google My Business profile, creating and optimizing relevant local content, adding consistent NAP (Name, Address, Phone Number) across websites and online directories, and getting positive customer reviews. Technical factors such as page speed and mobile-friendliness are also optimized to ensure a good user experience.

The businesses that need Local SEO are the physical ones that cater to the local needs. Such businesses include restaurants, cafes, retail stores, health clinics, law firms and real estate agents, home repair services as well as plumbers, electricians, house cleaners, etc. The latter will definitely increase their sales as most people turn to quick search to find the service they need. Indeed, Local SEO will help people find the businesses that operate nearby and may offer the products or services they need.

While Singapore is one of the urban cities with the highest technology adoption rates, several businesses have not taken maximum advantage of Local SEO. According to BrightLocal, 56% of small business in Singapore have not optimized their Google My Business profile or any other Local SEO approaches.

Arfadia, with its expertise and comprehensive approach, can help these businesses harness the power of Local SEO and ensure we do not get left behind in the increasingly competitive local market. We optimize various elements of Local SEO using local keyword research, review management, quality local content creation, and business directory management to ensure their clients’ businesses get maximum exposure in local search results.

Digital PR & Link Building

In today’s digital age, a strong online presence is crucial to a business’ success, especially in a competitive market like Singapore. Digital PR involves strategies to gain online media coverage, influencer endorsements, and content shared on digital platforms, while Link Building focuses on building backlinks from high-authority websites to improve search engine rankings. These two elements work together to create a strong and credible digital footprint.

Why do businesses in Singapore need these services? Singapore is one of the largest business hubs in Southeast Asia, with over 200,000 companies competing for consumers’ attention. Based on some data, about 70% of consumers in Singapore search for products or services on the internet before buying them. It is among the number of reasons why a digital PR and link-building campaign is appropriate for advertising small businesses. With this kind of help, companies can make sure that their brands are well known and easy for their target audience to find. When the biggest online publications write about a business, the most popular websites link back to it, and people in every market suggest it, the business looks much more trustworthy and established, which leads to more recognition and credibility.

Such services also positively impact customer conversions and advocacy. Given that businesses will have higher visibility and an improved reputation, the rate of attracting potential customers and converting them into loyal ones increases. In fact, businesses that are successful in Digital PR & Link Building campaigns can expect up to a 50% ascent in conversions. In addition, when customers are confident about a brand, they will become brand advocates by recommending enterprises’ products and services to others.

Website Audit & Optimization

Website Audit & Optimization is a process which is impacting the entire website thus the whole structure and content are modified in order to meet the best SEO and user experience results. This process includes the technical analysis related to the page load speed, content quality, site architecture, as well as the keywords used and backlinks.

Given the fact that Singapore is a highly competitive environment and there is a high demand for Website Audit & Optimization services. Moreover, an optimized website increases the chances of being found by potential customers and increases your business credibility. Should a website load slowly or have bad structure, consumers may also lose interest and quit the website. Studies have revealed, for instance, that 40% of users will abandon a page after it loads three seconds.

These are some of the results I got when I used three different tools (Pingdom, GTmetrix, and WebPageTest) to speed up the Arfadia client website. The results show that page opening times have gotten a lot faster, which hurts both users and search engine rankings. As an example, Arfadia optimized a client's site and cut the time it took for a page to load from 6 seconds to just 3 seconds. This is one of the most important things that can help you get up to 30% more inbound traffic and a 20% lower bounce rate. This is a very valuable investment to ensure your website is running optimally, providing the best user experience, and remaining competitive in a dynamic and challenging market.

Copywriting / Content Production

In this process, there are several important aspects to consider. To increase your website traffic, it is essential to stop content duplication in GEH and MEH. Arfadia proposes to create authentic and original content for both MEH Website Articles and Media Distribution articles. In the process of copywriting and content production, Arfadia ensures that each article has an overall SEO-compliant standard, namely original articles and free from plagiarism, and written by humans and free from AI detection. Each article also undergoes a full editorial check, equipped with a premium report and a plagiarism checker tool to ensure quality.

To be sure that the articles are highly readable and that the ‘voice’ of each article is also consistent, they are tested via the WebFX Readability Test. Further, the frequency with which keywords are used is also employed to optimize their function. They are used at a rate of 1 – 1.5% of the total number of words in an article, to be sure that SEO was utilized properly, and that the article was attentive to keywords when the article upfront tested via search engines due to attractive keywords or volumes of searches. Moreover, the title of articles includes keywords to be sure that they both attract SEO and also people’s attention.

In addition, Arfadia provides relevant high-quality resolution images for each article, ensuring that we are compressed with the best tools without compromising on quality. In order to be sure that these images are not replicated anywhere else and do not violate somebody’s copyright, we were passed through Google Image test. All in all, such a comprehensive approach allows Arfadia to create content, which not only meets the highest artistic and quality expectations but also ensures that all new content is a great addition to your website and effectively influences your internet traffic.

Another point to add is that content ranking in search engines is affected by Content Length and Content Quality. Google applies the E-E-A-T principle to rank the content. An article should be created in a way that it not only provides a huge amount of content, meaning that it must be long, but also refers to the characteristics of a good user experience, the high benefits of the author’s authoritativeness and trustiness.

Online Reputation Management

ORM is a combination of several tasks which functions include monitoring social media reviews as well as comments, reacting to the negative feedback positively, managing search results to ensure that the best information appears first, and producing or promoting the best content. In today’s digital age, consumers tend to search for information about products or services online before making a purchase. Negative reviews or bad comments that are not handled properly can cause potential customers to hesitate and choose competitors.

A study from BrightLocal shows that 87% of consumers read online reviews for local businesses, and 79% of consumers trust online reviews as much as personal recommendations. If businesses don’t use ORM, they risk losing customers, experiencing decreased sales, and damaging their image that is difficult to repair. Arfadia carries out ORM with a structured and proactive approach. We start by conducting a reputation audit to identify existing problems and areas that need improvement.

Uncovering Arfadia's Greatness in SEO Optimization

  • Consistently Ranked #1 in Google Search
  • We provide SEO service for Singapore backed by a proven formula that narrows down the 200+ ranking factors that Google uses to rank a website.
  • We don’t just execute, we come up with ideas for you
  • No client is more important than you
  • Long-lasting SEO techniques
  • ROI Driven
  • Certified SEO team
  • Powerful SEO technology
Singapore SEO Services | SEO Agency | Arfadia


Case Study

Issue : A medium online fashion store was struggling to stand out in the clutter of e-commerce brands. Their website, despite the high-quality of the products at prices that are competitive with more well-known companies, does not show up in first page search results for google when looking for those keywords. As a result, they lost many sales opportunities due to low organic traffic to their site.

Solution : And the company chose to join with Arfadia, a digital agency that focuses on SEO and digital marketing. The Arfadia team performed a detailed website SEO audit to uncover important factors that prevented their search rankings from improving. Some of the strategic steps taken by Arfadia, among others:

  • Onsite optimization: Enhancing the performance of essential website elements such as meta tags, keywords usage, URL structure and page load speed.
  • Content Creation: Write blog articles, product descriptions, and how to pages that are built around target keywords.
  • Link Building: Building high-quality links from authoritative websites to increase the domain authority of those e-commerce sites.
  • Regular Analysis and Updates: Regularly practice monitoring the SEO metric data that are being assessed from independent of these analytical tools, optimize the strategy as required.

End Result : Arfadia has proved to be a reliable partner for an e-commerce company in providing SEO services. Thanks to the implemented strategies, there was a tremendous effect on the online visibility of the website: the site was brought to the first page of search results by basic keywords, in the past, it was not displayed in the first ten pages. Organic traffic increased by 150% and had a 45% impact on sales growth. In addition, the company succeeded in increasing the engagement of users and reducing the level of failures, which confirms that the content has become more and more relevant and interesting for the people who visit the site. As a result, the e-commerce company found that the online market offers ample opportunities for development and managed to achieve consistent growth.

The Experts in Optimizing Your Site

Are you looking for Best SEO service in Singapore?

Looking for the best SEO services in Singapore? It is Arfadia, with a 95 percent client satisfaction rate already having boosted the online visibility and gotten several business sites on the first page of search engine results. Experience an increase in your organic traffic from 50% to 150% with what is not one of the best but the best service available in Singapore. What are you waiting for? Call and talk for free today.

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FAQ

Having realized that SEO is one of the tools to help you increase your online visibility and boost your business success, you likely still have certain questions about the option. We have composed a list of essential questions in our FAQ section to ensure you get the answers you need. Thus, here you can access the responses that will help you make the right decisions. This section will answer frequently asked questions regarding our SEO services. We want to ensure that our clients and potential clients clearly understand what we offer and how SEO can give impact to your business. If you can't find the answer below, please contact us.

How is keyword research different for e-Commerce SEO compared to regular SEO?

The approach to the keyword research process is different when it comes to e-Commerce SEO, in comparison to regular SEO. It should be even more specific and detailed in order to cover the product, product category, and user purchase intent. There are three overall types of keywords: transactional, informational, and navigational ones. The focus in keyword research for e-Commerce SEO should be on transactional keywords mainly, as they are the ones which directly relate sales. Most of them are longer and more specific .

In practice, transaction keywords can be more specific or long-tail, such as “Nike running shoes for women”. They can be extremely different, from tiny variations in use of words and phrases by users to much longer ones. In the case of e-Commerce, it is important to consider product variations, brands, models, and other types of distinctions that matter when it comes to referring to a specific product in the inventory. Thus, in comparison to the use of more general keywords when it comes to regular SEO, the keyword research process for e-Commerce should be more specific. It is also recommended to take a close look at how people tend to use search queries, including synonyms and various words that can be used in slightly different meanings. Finally, users can also make a number of spelling errors, which should be considered, too.

In general, the keyword research process also includes data and analysis of the e-commerce website itself: internal site searches and product sales. This kind of information can help businesses to understand how their customers search for products and refine product pages and categories to increase visibility and purchases.

How does Arfadia adapt their services to meet the needs of different clients?

Arfadia offers a range of dynamically customized services that takes into account the peculiarities of the client. It is a highly structured approach that is based on comprehensive data in relation to the client’s initial objectives, goals, and situations. We conduct an in-depth analysis of the specific needs of our clients, including their target audiences, markets, and existing challenges. According to the data we operate with, Arfadia designs an individualized digital strategy and selects tools and techniques that would work best for achieving the goal set.

In addition, we care that the services that are offered to our clients are widely used in their industry. Thus, we may also combine such tools as SEO, online reputation management, or content marketing. If a client’s focus is in e-commerce business, our services may aim at the optimization for search queries and the ranking of products while also improving users’ website experience. If the industry of a client is related to new technologies, we may offer more technical and detailed solutions, such as advertising campaign management or advanced data analytics.

Other agencies fail to deliver results, will Arfadia succeed in delivering SEO results for my business?

Have you been dealing with an SEO agency that hasn’t gotten the job done for you? You’re not alone. There’s a lot of businesses that have been in your shoes before linking up with Arfadia. If you want a SEO agency that doesn’t just talk a good game, but can back it up, Arfadia is the choice.

Arfadia is an SEO digital agency that can provide demonstrable proof and years of experience. Our team of experts is experienced in helping many businesses from small to large dramatically increase their search rankings for them. We always specialize in providing customized solutions based on the customer, not one-size-fits all, and can always understand the latest search engine algorithms due to a solid understanding of today’s cutting-edge techniques.

When you work with Arfadia, every step of the optimization process is transparent, with all actions taken planned and with tangible goals in mind. It also has the distinction of being an experienced team of experts that can provide solutions if you are in need of emergency results. If you want an agency that not only talks but also does the hard work, Arfadia is the best choice to help you out.

What is SGE and how can it affect SEO?

Search Generative Experience, also known as SGE, is a new way of searching that uses generative AI to make the user’s experience of searching better when looking for something on the internet. On the contrary to ways of traditional search that have set algorithms and rules, SGE uses advanced AI models to understand the user’s search context and provide fuller and relevant replies.

Websites that want to rank high in any searches now will have better chances as SGE can provide them with specific and contextual answers. Traditional SEOs that had a focus only on keywords optimization might not work the way they used to, as SGE requires fuller and useful content to help users access any information they might need. Thus, businesses and SEO experts need to change and shift the focus towards creating more in-depth and useful content.

SGE also means that users’ experience is crucial. It not only includes the speed of the pages or how well it works on a mobile phone, but how easy it is to use and move around as well. SGE will rate sites better that provide users with good experience, which makes it more likely that those sites are going to rank higher. In order for SGE to be accepted by search engines, it is important to create a learned, comprehensive SEO strategy, use optimization methods, and in the first place, provide users with real value.

Should I do Google Ads or SEO?

When faced with the choice between Google Ads and SEO, it’s important to understand that both strategies have their own advantages and disadvantages, and the best decision often depends on your business goals, budget, and long-term needs. Google Ads is a form of paid marketing that allows you to display ads on Google search results pages as well as on the Google network. The main advantage of Google Ads is that it offers good rapid results. This tool provides quick response in terms of application and without much effort from your end, it can be targeted to a certain audience on the base of keywords, geo location and demographics. Additionally, if you need to get a fast profit and you have some offers to offer, then it will be very helpful.

On the other hand, SEO is a long-term strategy and process aimed at boosting your website to occupy higher positions in organic search results. Although the results of SEO efforts may not be apparent as soon as within a few days as it is the case with Google Ads, your investment in organic search optimization will provide you with long-term and sustainable gains. The high quality of the well-optimized content, prudent and efficient usage of relevant keywords, well-thought internal linking structure, use of appropriate images and videos, and multiple other factors are important. SEO also significantly contributes to the building of authority and credibility of your website.

So, should you pick SEO or Google Ads? Depending on your business, the answer could be either or both. For short-term campaigns, Google Ads is a great choice if you need results quickly and that you can track. However, SEO is a good investment if you want a long-term plan that will help you build your online credibility and exposure over time. Most of the time, the best results come from using both. Google Ads brings in instant traffic, while SEO builds a strong base for long-term organic growth.

How to choose the right keywords for the Singapore market?

For the Singapore market, choosing the right keywords is essential. To make sure that your business will be attracting the relevant and potential audience, you have to approach the process in a structured way. First of all, you need to have a clear picture of your target audience, including its language, culture and search behavior.

Singapore is a multicultural country with English, Mandarin, Malay, and Tamil spoken, so it’s important to consider keywords in these languages if they’re relevant to your business. Pay attention to the keywords that your competitors in the Singapore market are using, as this can give you insight into what your audience is searching for. Furthermore, searching local search data will give information on what is currently hot and relevant on the search engines. Also, consider the long-tail terms, these are less competitive and more specific but can bring the customers to your product or services. For example, “restaurant” is a general keyword and will generate lots of traffic, while “best seafood restaurants in Singapore” will generate the traffic looking specifically for seafood.

Finally, once you’ve identified potential keywords, test and monitor them continuously. You can use analytics tools to see how your chosen keywords are doing and change your approach based on what you learn. After doing this, you can be sure that the keywords you picked will work and bring the right people to your website. For that reason, this should help you get more traffic and sales in Singapore, where the market is very competitive.

How to do competitor analysis in Singapore?

Conducting a competitive analysis in Singapore allows you to get acquainted with the competitive climate better and identify opportunities to enhance your company's strategy. The first step of conducting market research is to identify your top competitors. Usually, you would want to look for the companies that are in the same geographic location and offer the same items or services. To locate these competitors, use Google, corporate directories, and social media sites among other search methods.

Once you have identified your competitors, the analysis begins by evaluating their online presence. Check out your competitors’ websites to see the structure, design, and content they offer. When you deal with your client, there are some things you should do. One thing that could be done is to look over SEO factors such as the use of keywords, meta tags, and URL layout. Another important first step would be to look at the material that your competitors have written.

Consider their blogs, papers, movies, and other sorts of content they publish. Think on the topics they cover, the publishing schedule, and the audience’s response to the content. This can help you to understand what your target audience finds appealing and how you might make your own material more competitive.

Aside from picking up information online, it is also important to pay attention to the competition's offline strategies. If they use promotions, activities, collaborations, and other marketing methods to attract clients, they can also photograph them. It is best to visit their genuine websites to get a sense of their clientele and the things they sell.

How to use hreflang for international SEO?

One of the important techniques for international SEO is using hreflang, which is an attribute that lets search engines know the language and geographic target a page is meant for. It is very useful if you have a site catered to an international audience, meaning that it targets visitors from several countries or languages. Hreflang in HTML attributes defining how the website pages in different languages ​​or regional targets are related. In this way, users in different locations are shown the version of a page that is the most useful to them, contributing to a better user experience and lower bounce rates.

First the pages you have in different versions by language or location should be identified. After those hreflang tags are added into the section. For example, you have a page made for users from Singapore in English and another for users from Japan in Japanese, for users in different countries hreflang tags are added to each version in order to specify the relationship. Also, you need to add hreflang tags to your site so that people from other countries can see which page is already set to the main language.

For example, tag tells search engines that this version should be viewed as the primary page for international users from different regions or languages. The absence of those tags or errors in coding can result in your pages not being indexed and ranked correctly. Hreflang used in the right way results in improved international SEO, plus Google or another search engine will be able to specify and show the version of the page most suitable for users from other countries or languages.
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PT. Arfadia Digital Indonesia

Raudha Building 2nd Floor.

JL. Kuningan Barat II No. 21, Mampang Prapatan.

Jakarta Selatan, DKI Jakarta, 12710, Indonesia.

Phone : +628118867897

Whatsapp : +628118867897

E-mail : [email protected]

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