What Is Search Engine Marketing?
Search engine marketing (SEM) is a paid advertising strategy that puts your business right at the top of search results when potential customers are actively looking for what you sell. Unlike SEO, which builds organic rankings over months, SEM gives you immediate, measurable visibility through platforms like Google Ads and Microsoft Advertising. Results can start showing within hours, not quarters.
SEM in 2026 has evolved beyond simple keyword bidding. It is now a full AI-driven ecosystem spanning Search, Shopping, Display, Video, Performance Max, Demand Gen, and AI Max campaigns. Google handles over 9 billion searches every day, reaching roughly 90% of global internet users. For high-intent commercial queries, 65% of clicks go to paid ads instead of organic results.
SEM vs SEO at a Glance
| Factor | SEM (Paid) | SEO (Organic) |
|---|---|---|
| Time to Results | 24-48 hours | 4-12 months |
| Cost Model | Pay per click | Time investment |
| Targeting | Precise keyword + audience | Broad topical |
| Scalability | Instant with budget | Gradual growth |
| Measurability | Direct ROI tracking | Indirect attribution |
| Best For | Demand capture | Authority building |
A solid SEM program comes down to four things: clean campaign architecture with tight keyword hygiene, strong creative systems that get tested constantly, reliable measurement through GA4 and proper attribution, and landing pages that actually convert. Quality Score reflects all of this - calculated from expected CTR, ad relevance, and landing page experience.
Our SEM Services
We manage every Google Ads campaign type as a complete, integrated system. Each one gets deployed strategically based on your specific goals, conversion cycle, and how mature your measurement setup is. No cookie-cutter approach.
Updated February 2026
Google Search Campaigns
Search campaigns are still the backbone of high-intent demand capture. We build Responsive Search Ads (RSAs) with a minimum of 15 headlines and 4 descriptions to hit "Excellent" ad strength, which increases conversions by around 15%. Our keyword architecture uses a hybrid approach - broad match paired with Smart Bidding for signal liquidity, exact and phrase match for "golden" high-value terms, and comprehensive negative keyword lists to prevent budget leakage.
- Responsive Search Ads with full asset optimization and compliance-driven pinning only
- Full-funnel keyword plan: brand, non-brand, competitor, problem/solution terms
- Hybrid match-type strategy: broad match with Smart Bidding + ringfenced exact match for golden terms
- Negative keyword governance at account, campaign, and ad group level
- Ad extensions / assets: sitelinks, callouts, structured snippets, call, location, price, promotion
Search Benchmarks
Avg CPC $5.26 across all industries (WordStream 2025). Top performers achieve Quality Score 8-10 and pay 37-50% less per click. Avg CVR 7.52% on Search Network.
Performance Max Campaigns
PMax serves ads across all Google properties simultaneously - Search, Display, YouTube, Gmail, Discover, Maps, and Shopping. Key 2025 features include campaign-level negative keywords, High Value Mode for prioritizing high-LTV customers, demographic and device controls, and enhanced asset-level reporting. Part of Google's recommended "Power Pack" alongside AI Max and Demand Gen.
- Asset group architecture aligned to audience segments and product lines
- High Value Mode for LTV-based customer prioritization
- Campaign-level negative keywords and brand safety controls
- Asset-level performance reporting with creative optimization
- Eligible for AI Overview and Waze ad placement
- Feed-based and feedless asset group strategies
PMax Advantages
Full Google inventory in one campaign. Works for e-commerce, lead gen, and brick-and-mortar with omnichannel bidding. Brands using PMax + AI Max together report stronger combined results than either alone.
Shopping Ads & Merchant Center
Shopping ads drive 85.3% of all retail clicks at $0.66 avg CPC and 3.68x median ROAS. We manage Merchant Center product feeds with attribute optimization, product grouping for margin-based bidding, local inventory ads for omnichannel retailers, and Performance Max with retail-specific asset groups. Feed quality is everything - we treat it like campaign management, not setup.
- Merchant Center feed setup, optimization, and error management
- Product title and attribute optimization for search query matching
- Margin-based product grouping and bid stratification
- Local inventory ads for in-store and omnichannel conversion
- Dynamic remarketing with product-level creative
- Comparative shopping service (CSS) integration where applicable
Shopping Benchmarks
CPC: $0.66 avg - CVR: 1.91% - Median ROAS: 3.68x. Shopping captures 85.3% of retail clicks and 76.4% of retail ad spend. Top-quartile performers achieve 5x+ ROAS.
YouTube & Video Advertising
YouTube reaches 2.5 billion monthly users with unparalleled targeting depth. We manage the full video format portfolio: skippable in-stream for brand building, non-skippable for guaranteed impressions, bumper ads (6-second) for mobile reach, video discovery for YouTube search, and Shorts ads for vertical-format engagement. Video ads in Google's ecosystem now directly influence Search campaign performance.
- Full format management: skippable, non-skippable, bumper, discovery, Shorts
- View-through conversion tracking and brand lift measurement
- Audience targeting: in-market, custom intent, life events, affinity, demographics
- YouTube Select for premium content placements
- Connected TV (CTV) campaigns for living-room reach
- Creative asset production guidance and A/B testing framework
YouTube Scale
2.5B+ monthly users. Non-skippable ads guarantee 100% of the message gets delivered. Adding video to landing pages increases CVR by up to 86%. YouTube + Search together improve overall account performance.
Demand Gen Campaigns
Demand Gen replaced Discovery and Video Action campaigns, now reaching over 90% of the global internet population across YouTube, Shorts, Discover, Gmail, and GDN. When combined with social media advertising, your reach becomes truly comprehensive. Demand Gen delivers 58% higher ROAS compared to the legacy Video Action campaign format.
- Channel controls for creative placement across YouTube, Shorts, Discover, Gmail, GDN
- Omni-channel bidding for online and in-store conversion optimization
- Product feed integration for shoppable ad experiences
- Shoppable Connected TV (CTV) for living-room engagement
Demand Gen Results
58% higher ROAS vs Video Action Campaigns. Reaches 90%+ of global internet population. Part of Google's recommended "Power Pack" strategy alongside AI Max and Performance Max.
AI Max for Search Campaigns
AI Max is Google's fastest-growing Search innovation, launched May 2025. It brings expanded query matching, AI-generated text customization for ad variations, and Final URL expansion. Early adopters report 14% more conversions at similar CPA, with exact/phrase match campaigns seeing up to 27% improvement. Strategic testing and close monitoring are essential before going all-in.
- Expanded query matching for intent signals beyond traditional keyword lists
- AI text customization generating headline/description variations at scale
- Final URL expansion with controlled testing and monitoring
- Geographic intent targeting and brand inclusion/exclusion controls
- Full search term insights and conversion data transparency
AI Max Results
+14% conversions at similar CPA. L'Oreal: 2x conversion rate, -31% cost-per-conversion. MyConnect: +16% leads, -13% CPA. +18% unique converting search queries. Exact/phrase match campaigns: up to +27% improvement.
Remarketing & Display
Display campaigns reach over 35 million websites and apps through GDN at dramatically lower CPCs - usually under $1. We build remarketing strategies using in-market audiences, affinity segments, custom segments, detailed demographics, and life events.
- Audience segment strategy: in-market, affinity, custom, life events
- Dynamic remarketing with product feed integration
- Frequency management and placement quality controls
- Policy-compliant personalization for sensitive categories
Display Benchmarks
Avg CTR 0.46% - Avg CPC under $1 - Avg CVR 0.5-1% - Cost per conversion $65-91. Display works best for awareness and re-engagement, not standalone conversion at scale.
App Campaigns & Call Programs
App campaigns promote mobile applications across Search, Google Play, YouTube, Discover, and Display with simplified asset-based automation. Google has deprecated call-only ads and instructs advertisers to transition to call assets within Responsive Search Ads. We manage this transition seamlessly, ensuring call tracking remains accurate.
- App install, in-app action, and ROAS-based campaign objectives
- Call asset integration within RSAs (replacing deprecated call-only ads)
- Call conversion tracking with scheduling aligned to handling hours
- Local Service Ads with pay-per-lead and Google-screened badges
Failure Modes We Prevent
Poor event mapping in app campaigns. Call handling hour misalignment wasting after-hours spend. Not completing call-only ad transition to call assets. Incomplete asset portfolios reducing Smart Bidding effectiveness.
Microsoft / Bing Advertising
Microsoft Advertising reaches audiences across Bing (roughly 4% global search share, stronger on desktop), Yahoo, AOL, and partner networks. CPCs typically run 20-30% lower than Google with demographics skewing toward higher-income professionals - valuable for B2B with LinkedIn audience integration.
- Cross-platform management (Google + Microsoft) from a single strategy
- LinkedIn profile targeting exclusive to Microsoft Advertising
- Campaign import from Google with strategic CPC adjustments
- Audience targeting: in-market, custom, LinkedIn demographics
Why Microsoft Ads
20-30% lower CPCs vs Google. LinkedIn targeting for B2B precision. Higher-income audience demographics. Less competition in many verticals. Strong fit for B2B SaaS, finance, and professional services.
Landing Page Optimization & CRO
Landing page work is SEM work. Google's Quality Score directly reflects landing page experience. The average landing page converts at just 6.6%, while well-optimized pages typically achieve 10-15%, with top performers reaching over 20%. A single additional second of load time reduces mobile conversions by up to 20%. We build and optimize landing pages as part of SEM delivery, not as an afterthought.
- Message match between ads and landing pages for Quality Score
- Core Web Vitals optimization: LCP, INP, CLS under 2.5s load
- A/B testing: headlines, CTAs, layouts, forms, social proof elements
- Video integration for up to 86% higher conversion rates
- Mobile-first responsive design
CRO Benchmarks
Avg CVR 6.6%. Top performers: 10-20%+ CVR. +1 second delay = -20% conversions. Video on pages: +86% higher CVR. 10+ landing pages = 55% more leads. Core Web Vitals directly impact Quality Score.
Why Invest in SEM in 2026?
Search advertising hit $169 billion in 2024 and is projected to reach $387B by 2030 at 14.7% CAGR. Google dominates at 89.5% market share. Your customers are searching right now - the only question is whether they find you or your competitors.
$169B+ Global Market
Search accounts for roughly 40% of all digital ad spend. 96% of major brands invest in Google Ads. 7 million+ businesses rely on the platform. Projections reach $387-499 billion by 2030-2032.
200-800% ROI Range
Businesses earn $2 per $1 on average, with optimized campaigns reaching $8 per $1. Top performers achieve 5x to 50x ROAS depending on industry and margins. B2B pipeline ROI reaches 8.17x.
61.9% Mobile-Driven
Nearly two-thirds of ad clicks come from mobile. 66% of all searches happen on mobile devices. Zero-click searches now exceed 60% overall and reach 77% on mobile - paid placement is critical.
AI-First Ecosystem
The vast majority of ad spend is algorithm-driven. AI bidding, creative optimization, and audience targeting now determine campaign success. Smart Bidding Exploration is Google's biggest bidding update in a decade.
Intent Targeting
90% of consumers say online ads influence their purchasing decisions. 53% always research through search engines before making a purchase. High-intent queries convert at 7.52% on average (Search Network).
AI Overview Presence
Ads now appear inside Google AI Overviews. Organic CTR drops 34.5-61% under AI Overview queries. Brands cited in AI Overviews see +91% more paid clicks. Paid presence is no longer optional.
How We Engineer Profitable Campaigns
Our management process runs in 7 structured phases, combining the Hagakure methodology for algorithmic signal liquidity with precision ringfencing for your highest-value terms. It is systematic and data-driven, and also proactive. We do not wait for problems to show up in your reports.
Discovery
Business goals, KPIs, budget, competitive landscape, target audiences, conversion cycle assessment.
Audit
Campaign architecture, keyword hygiene, Quality Score diagnosis, tracking verification, policy compliance, waste identification.
Strategy
Full-funnel keyword plan, match-type rules, campaign structure, bidding strategy, audience targeting, creative planning, budget allocation.
Build
Campaign setup, ad groups, keyword implementation, RSA creation, assets/extensions, landing page alignment, tracking deployment.
QA
Pre-launch quality assurance: policy review, tracking validation, landing page testing, budget verification, consent mode configuration.
Launch
Campaign launch with active monitoring during the 2-4 week learning period. Smart Bidding stabilization and anomaly detection.
Optimize
Continuous optimization: query mining, creative testing, bid adjustments, audience refinement, reporting. Cycle loops back to Strategy for scaling.
Automation
Custom Google Ads Scripts: N-Gram analysis, anomaly detection, QS monitoring, budget pacing. Proactive, not reactive.
Hybrid Account Structure Framework
We use the Hagakure methodology to consolidate campaigns for signal liquidity, giving Smart Bidding enough data to analyze thousands of permutations effectively. Your highest-value "golden" terms get ringfenced for maximum control. Smart Bidding needs at least 3,000 impressions per month per URL and 15 conversions per campaign before it can stabilize.
Hagakure
Signal liquidity and algorithmic control. Consolidates campaigns for maximum Smart Bidding data.
STAG / SIAG
Intent themes and balanced control. Single Theme Ad Groups for tighter relevance scoring.
Ringfenced Golden Terms
Exact match lockdown for your highest-value keywords. Precision bidding where it counts most.
Industry Benchmarks & Performance Data
These benchmarks help you set realistic expectations from the start. Averages across Google Ads Search campaigns - actual results depend on targeting, creative, landing pages, and competitive landscape.
| Industry | Avg CPC | Avg CTR | Avg CPL | Insight |
|---|---|---|---|---|
| Attorneys & Legal | $8.58 | 5.30% | $131.63 | Highest CPCs |
| Home & Improvement | $6.55 | 5.50% | $68.94 | Strong intent signals |
| Education | $6.23 | 5.80% | $52.17 | +40% CVR growth |
| Finance & Insurance | $5.16 | 4.80% | $91.00 | Lowest CVR (2.78%) |
| Healthcare | $5.00 | 5.60% | $45.00 | 11.08% CVR |
| Technology | $3.80 | 5.40% | $55.00 | B2B longer nurture |
| E-Commerce / Retail | $3.49 | 5.10% | $38.00 | Shopping captures 85% |
| Automotive Repair | $3.90 | 6.20% | $23.00 | 14.67% CVR |
| Travel & Hospitality | $1.53 | 8.00% | $30.27 | Most cost-effective |
| Real Estate | $1.55 | 9.20% | $42.00 | High CTR, lower CVR |
Source: WordStream/LocaliQ 2025
| Industry | Avg CVR | Level |
|---|---|---|
| Automotive Repair | 14.67% | Exceptional |
| Animals & Pets | 13.07% | Exceptional |
| Physicians & Surgeons | 11.62% | Strong |
| Education | 11.38% | Strong |
| All Industries Avg | 7.52% | Baseline |
| E-Commerce | 3.83% | Moderate |
| Finance | 2.78% | Lowest |
Quality Score Controls Your CPC
Quality Score is Google's 1-10 rating based on expected CTR, ad relevance, and landing page experience. Higher scores = lower CPCs. Formula: Ad Rank = Max CPC x Quality Score.
| QS | CPC Impact | Effect |
|---|---|---|
| 10 | -50% CPC | Pay half price |
| 9 | -44% CPC | Significant savings |
| 8 | -37% CPC | Strong position |
| 7 | -29% CPC | Above average |
| 5 | Baseline | No change |
| 3 | +67% CPC | Significant penalty |
| 1 | +400% CPC | Maximum penalty |
Our QS Optimization Process
- Expected CTR: RSA with 15+ headlines for testing combinations.
- Ad Relevance: Tight keyword-to-ad group mapping. Intent-aligned copy.
- Landing Page: Message match, sub-2.5s load, mobile-first, Core Web Vitals green.
The math: Moving from QS 4 to 8 reduces CPC by roughly 50%. On $10K/month spend, that is $5K in savings or double the traffic at the same budget.
ROAS by Industry
| Industry | Avg ROAS | Level |
|---|---|---|
| Heavy Equipment | 6.86x (686%) | Top tier |
| B2B/SaaS (pipeline) | 8.17x | Strong |
| All Industries Avg | 2.0x (200%) | Baseline |
| Financial Services | 0.7x (70%) | Needs LTV view |
Beyond ROAS: Profit-Driven Metrics
ROAS is surface-level. High-performing SEM programs measure profitability through the Marketing Efficiency Ratio (MER) and Customer Lifetime Value for true business outcomes.
| Metric | Formula | Target |
|---|---|---|
| MER | Total Revenue / Total Marketing Cost | Holistic efficiency |
| LTV:CAC | Lifetime Value / Cost | 3:1 minimum |
Mastering the AI-Driven Advertising Ecosystem
SEM in 2026 runs on artificial intelligence. Google's "Power Pack" combines AI Max, Performance Max, and Demand Gen to capture demand across every surface.
Advertising in Google AI Overviews
Google now places ads directly within AI-generated search responses. Both Search text ads and Shopping product listings can appear there. Existing campaigns automatically qualify. As AI Overviews reduce organic CTR by an estimated 34.5% and zero-click searches now exceed 60% overall, paid placement within these responses becomes critical.
- Existing campaigns automatically eligible - no additional setup required
- Best practice: broad match or AI-powered targeting (AI Max, PMax, DSA) for optimal matching
- Brands cited in AI Overviews see +35% organic clicks and +91% paid clicks
AI Overview Impact
Organic CTR drop under AI Overviews: -34.5%. Zero-click searches: 60%+ overall, 77% mobile. Ads shown in AI Overview SERPs: approximately 40%.
Smart Bidding & Exploration
Smart Bidding Exploration is being called the "biggest bidding update in a decade." It lets Target ROAS temporarily relax your targets to go after missed queries and new audiences - translating to 18% more unique query categories and 19% more conversions (Google Ads Blog, May 2025). We manage the full bidding spectrum: Manual CPC for early testing, Target CPA and Target ROAS for mature campaigns, and portfolio bidding for enterprise-level governance.
Bidding Strategy Selection
Manual CPC: Testing, low volume. ECPC: Bridge to automation. Target CPA: Lead gen maturity. Target ROAS: Revenue optimization. Portfolio: Enterprise governance.
Creative as the Ultimate Targeting Lever
In PMax and Demand Gen, your creative assets are the single biggest performance lever. The AI analyzes your visuals, headlines, and descriptions to determine which audiences respond to what. Moving RSA ad strength from "Poor" to "Excellent" typically boosts conversions by around 15%. Google's Asset Studio now generates AI-powered images and videos using Imagen 4 and Veo models.
- Horizontal: 1.91:1 (1200x628), 15-20 images
- Square: 1:1 (1200x1200), 15-20 images
- Portrait: 4:5 (960x1200), 5-20 images
- Landscape Video: 16:9, minimum 5 videos
- Vertical Video: 9:16 (Shorts), minimum 5 videos
Asset Studio AI
Google Asset Studio uses Imagen 4 for image generation and Veo for video creation. We leverage these tools to saturate your creative portfolio across every required format, reducing production time while maintaining quality standards.
Privacy-First Measurement
First-party data is your biggest competitive advantage in modern SEM. We build durable measurement systems: Enhanced Conversions to recover 5-10% of lost signal data, server-side tagging for faster loads and better security, and Consent Mode v2 integration. Our global compliance framework addresses GDPR (EU), CCPA (California), and Indonesia's PDP Law (No. 27/2022).
Tracking Stack
Google Tag + GTM: Sitewide event tracking. GA4 Linking: Integrated attribution. Enhanced Conversions: First-party signal recovery. Server-Side GTM: Privacy-safe. Consent Mode v2: GDPR/CCPA compliance.
Answer Engine Optimization (AEO)
As AI search engines change how people find information, SEM strategy must evolve beyond traditional keyword bidding. AEO focuses on ensuring your brand appears in AI-generated responses across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Our proprietary RoGEO framework integrates paid and organic AI visibility into a single measurement system. Arfadia has been Indonesia's GEO pioneer since 2023.
- Structured data and schema markup optimized for AI crawling and citation
- Brand mention strategy to increase AI model citation frequency
- Content architecture aligned to AI Overview trigger patterns
- RoGEO framework: measuring revenue from AI visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot
GEO + SEM Combined
Brands that appear in both paid search AND AI-generated responses see the strongest combined performance. Our integrated SEM + GEO approach ensures you capture demand across both traditional search and the new AI-driven SERP formats.
Our Technology Stack
Campaign Execution
Google Ads, Merchant Center, Microsoft Ads, DV360, Campaign Manager 360
Measurement
GTM, Google Search Console, GA4, Server-Side GTM, Consent Mode
PPC Optimization
Custom Google Ads Scripts, Optmyzr, anomaly detection, budget pacing automation
Research
Semrush, Ahrefs, Screaming Frog, competitive intelligence, keyword clustering
CRO & Testing
A/B testing frameworks, Hotjar behavior analytics, landing page builders, heatmaps
Creative Production
Google Asset Studio (Imagen 4, Veo), dynamic creative, multi-format management
Arfadia vs. Managing Google Ads In-House
The true cost comparison goes beyond management fees. It includes time, expertise, tool access, and the cost of avoidable mistakes.
| What You Need | Arfadia SEM | In-House (DIY) | Typical Agency |
|---|---|---|---|
| Time to Launch | 1-2 weeks | 4-8 weeks hiring | 2-4 weeks |
| Quality Score Mastery | 8+ average | Depends on hire | Varies widely |
| AI Max / PMax Expertise | Full depth | Rare skill | Limited |
| GEO / AI Visibility | RoGEO framework | No | No |
| Custom Scripts / Automation | Built in | Dev cost extra | Limited |
| Account Ownership | You own it | You own it | Often retained |
| ISO Certification | Yes | No | Rare |
What Our Clients Say
Real results from real campaigns across diverse industries and markets.
"We needed a marketing partner who was modern and less traditional. Before I even spent a single penny, they gave us an understanding of how Glam looked digitally and what it could look like in the future - including AI strategy. Our followers have increased significantly. Revenue has increased considerably."
"We at BPJS Ketenagakerjaan have been greatly assisted by Arfadia in developing our official social media channels. Our hope is that this partnership will continue and become even stronger going forward - and together we can educate all Indonesian citizens about the importance of having employment social security."
"We are happy with the service PT. Arfadia provided. The company helped us develop a new look for our website and provided us with social media support, website maintenance, and paid ads. The team is committed to giving solutions and delivering results."
SEM Strategies Tailored to Your Industry
Every industry needs a different SEM playbook. We bring vertical-specific expertise along with compliance frameworks for heavily regulated sectors.
E-Commerce & Retail
Shopping Ads drive 85.3% of all retail clicks at $0.66 avg CPC and 3.68x median ROAS. Feed optimization, margin-based bidding, local inventory ads, and Performance Max with retail-specific asset groups.
B2B & SaaS
B2B SaaS runs on recurring revenue with sales cycles stretching 3-12 months. Value-based bidding with CRM integration via GCLID offline imports. Average pipeline ROI reaches 8.17x with 16.3% SQL rate.
Healthcare & Medical
Exceptional 11.08% CVR under strict advertising policies. LegitScript certification, restricted content compliance, Local Service Ads with Google-screened badges for multi-location practices.
Legal Services
Highest CPCs at $8.58 with competitive keywords exceeding $50/click. Surgical targeting: practice-area clusters, location-modified terms, call campaigns for consultations, QS optimization to reduce cost.
Crypto & Web3
Among the most regulated areas of search marketing. Regional certifications, risk disclosures, neutral language compliance. Clients include Polkadot, Bitget, Aethir, TopNod, Vidy, and Orbler.
Travel & Hospitality
Most cost-effective CPMs at $4.50 avg, high CTRs (8%+), low CPCs ($1.53). PMax for hotel campaigns, Dynamic Search Ads for large inventories, YouTube video for destination aspiration content.
Arfadia x Kementerian ESDM - Gerakan Potong 10%
A landmark 360-degree digital marketing campaign for Indonesia's Ministry of Energy and Mineral Resources, driving national energy conservation across 20 cities and 12 provinces - and winning a prestigious national PR award.
Kementerian ESDM - Gerakan Potong 10%
A full 360-degree digital marketing mandate for Indonesia's Ministry of Energy & Mineral Resources, promoting national energy conservation. Channels: Google Ads (Search & Display), YouTube Pre-Roll, Facebook Ads, Detik.com banner distribution, PR/media relations, landing page, and 20-city event support.
5th Indonesia Public Relations Award & Summit (IPRAS) 2016
| Channel | Format | KPI Target |
|---|---|---|
| Online Media - Lightbox | Interactive flash banners (swipe/pull/tap) | 240,000 engagements |
| Online Media - Mobile Engage | Mobile-responsive interactive banners | 240,000 engagements |
| Online Media - Display | Standard web banner advertisements | 157,895 clicks |
| YouTube Pre-Roll | 30-second skippable video ads | 1,085,093 views |
| Creative Design | Full design package all formats | 1 complete package |
| TOTAL TRACKED INTERACTIONS | 1,722,988+ | |
This award is verified through the official publication of Indonesia's Ministry of Energy and Mineral Resources (ESDM). Read more: Program Potong 10% Raih Juara 2 Program PR Inspirasional - esdm.go.id
SEM Management Pricing Models
Flexible pricing that adapts to your budget, ad spend, and project scope. Your actual investment depends on campaign complexity, feed management needs, landing page requirements, and how deep you want the analytics to go.
SEM Starter
For businesses launching or rebuilding their Google Ads presence.
- Google Search campaigns (RSAs + assets)
- Basic remarketing setup
- Conversion tracking implementation
- Monthly reporting with KPI dashboard
- Keyword research and negative keyword management
- Quality Score monitoring
SEM Growth
For scaling businesses ready for multi-campaign, cross-channel performance.
- Everything in Starter, plus:
- Performance Max management
- Shopping Ads and Merchant Center feed optimization
- YouTube / Video advertising
- A/B testing (ads + landing pages)
- Bi-weekly reporting with strategic insights
- Smart Bidding optimization
- Competitor monitoring
SEM Enterprise
Full-stack SEM with dedicated strategist, CRO, and advanced analytics.
- Everything in Growth, plus:
- AI Max for Search implementation
- Demand Gen campaigns
- Microsoft / Bing Ads management
- CRO and landing page optimization
- Server-side tagging and Enhanced Conversions
- Offline conversion imports (GCLID)
- Dedicated senior strategist
- Weekly reports + quarterly strategy reviews
Models: Flat retainer - Percentage of ad spend - Hybrid (base + %) - Performance-based. Custom scoping available.
What Makes Arfadia Different
PT Arfadia Digital Indonesia has been in digital marketing since 2008, and our specialized AI-powered SEM expertise goes well beyond what most agencies can offer.
AI-First SEM Management
Deep expertise in AI Max, Performance Max, Smart Bidding Exploration, Demand Gen, and ads in AI Overviews. We manage the full Google "Power Pack" framework.
GEO Pioneer Since 2023
Indonesia's first agency specializing in Generative Engine Optimization. Our proprietary RoGEO framework measures revenue from AI visibility across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
625+ Clients, 50+ Countries
Multilingual campaigns with international keyword research, market-specific bidding strategies, and brand identity alignment across diverse markets.
Full Transparency
You own your account. Real-time dashboard access, no hidden fees, no long-term lock-ins, detailed reporting on every dollar and metric.
ISO & Google Certified
ISO-certified quality systems (TNV Certification UK Ltd). Google Partner with specialized certifications across Search, Display, Video, Shopping, and Measurement.
Privacy & Compliance
GDPR, CCPA, Indonesia PDP Law No. 27/2022. Crypto advertising certifications. Compliance built into delivery from day one, not an afterthought.
Established Since 2008
120+ professionals across Jakarta, Bandung, Bali. We have navigated every Google Ads evolution since the platform launched.
Proactive Automation
Custom Google Ads Scripts: N-Gram analysis, anomaly detection, Quality Score monitoring, budget pacing. Proactive governance, not reactive firefighting.
Transparent Reporting
Audit Report, Keyword Plan, Ad Copy Matrix, Measurement Spec, and Performance Dashboard with narrative insights and next-action rationale - every engagement.
Ready to Turn Your Ad Spend Into Revenue?
Get a complimentary Google Ads audit with actionable insights - no obligation, no sales pressure. See exactly where your campaigns are leaking money and how to fix it.
Typical audit delivered within 3-5 business days - Includes account structure review, Quality Score analysis, waste identification, and strategic recommendations